7–10 days → near real time
At Havas, I transformed an operational reporting process into dashboards that provided visibility into workload, productivity, and errors to inform decision-making.
As the business grows and technology changes, digital media operations evolve with them.
Understanding how they work today is the starting point for deciding what to improve, what to keep, and where to act.
MY WORK, IN PRACTICE
Header Bidding + new demand sources
At América Televisión, I implemented Header Bidding with Prebid across display and video, and expanded the demand sources connected to the digital inventory.
250+ people. Media Delivery at scale.
At Publicis Global Delivery Peru, I worked across a Media operation supporting the U.S. market, connecting delivery, processes, information, and coordination within a matrix organization.
Two perspectives on the same operation
Operational Improvement
I look at how work is organized and executed to make workload, capacity, and the relationship between processes, data, and responsibilities more visible. From there, I identify opportunities to simplify, reorganize, or automate tasks.
Capacity & workload · Processes · Operational data · Roles & ownership · Automation
The operation becomes difficult to read
The data exists, but understanding what is happening requires consolidating information, reviewing multiple sources, or relying on reports that arrive too late. Workload, capacity, or performance are not always visible when a decision needs to be made.
Growth changes how the work gets done
More volume, new services, or growing teams can change workload and available capacity. Processes that worked well at an earlier stage may need to be simplified, reorganized, or supported by automation.
Ownership does not always evolve with the operation
As an operation evolves, coordination points, standards, and the distribution of responsibilities can change as well. Making it clear who does what and how the work connects helps identify dependencies and decisions that lack clarity.
Programmatic Monetization
I review how digital inventory monetization is structured and how the ad server, auction setup, Header Bidding, and demand sources interact. I look for opportunities to improve the setup, expand or adjust demand, and make better use of available inventory.
GAM · Auction setup · Header Bidding / Prebid · Demand partners · Floors & yield
Monetization becomes more layered over time
New formats, demand partners, and configurations are added over time. Reviewing how inventory, the auction, and demand sources interact helps clarify what each component contributes and where adjustments may be useful.
HOW THE WORK MOVES FORWARD
Understand
Learn how the operation works today and what information is available. Before proposing changes, I need to understand what is happening.
Decide
Define what to keep, what to improve, and where to act based on the available evidence, expected impact, effort, and risk.
Implement
Turn the selected improvements into concrete changes within the operation, with clear scope, ownership, and follow-up.
Follow through
Review results, observe how the operation responds to change, and assess whether decisions need to be adjusted as it continues to evolve.
Different sides of the same industry.
Publisher · AdTech · Agency · Global Delivery
My career began working directly with advertising technology and monetization. Over time, my focus expanded to processes, capacity, service delivery, and digital media operations leadership.
América Televisión · Impaktu · Grupo El Comercio · Havas · Publicis Global Delivery
HOW TO GET STARTED
First, understand how the operation works today.
FIRST LOOK is an initial review of the current state and the available evidence. It helps identify what to keep, what could improve, and where to look deeper.
Explore FIRST LOOK →About me
My approach to work has been shaped by asking questions, understanding how things work, and learning from different sides of the industry.
More about me →Let’s talk.
If you’re reviewing an operation, considering a change, or exploring an opportunity, tell me what you’re working on.